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Significance of Backlinks in Search Engine Optimisation Process

In the world of a million websites serving the same industry, it is important to gain an edge so that you get the opportunity to feature within the top 5 positions on SERPs. Backlinking helps in gaining that extra advantage in SEO. If you are a business owner, it is important to understand the significance of backlinking in improving the visibility of your website in the online world. You must assign a team of search engine optimisation experts who have experience in backlinking. While the number of inbound links is important in determining the success of your search engine optimisation efforts, one need not flood the Internet with your site's backlinks.

Expert Author Grace Alexa
The best way to make the most of your website on the search engines is to master the different strategies of inbound links. In backlinking, one must ensure that, when exchanging the backlinks, the website on which your link would be posted is a reliable and quality website.
The SEO expert can build backlinks through social bookmarking websites, guest writing and several other ways. While there are several social bookmarking websites such as Diigo, Delicious and Mister Wong, one can also connect with Twitter, Facebook and StumbleUpon to share their links.

Discussed below are some of the tips on how to have effective backlinks and strengthen your SEO process:

• Include keywords in the backlinks- Keywords in the backlinks are more likely to be clicked by the users that the URLs. It is important to have a concise link text that focuses on one keyword.

• Position of the backlink- In order to convince your visitors, you must position the most significant link on top of the page. The location of the backlink determines its preference by Google or any other search engine. If it is higher up on the HTML, search engines are more likely to give more value to your link.

• Links from reliable sites- Your website benefits most when the site on which you have shared your link is trustworthy and has a good reputation. An SEO expert would know the results that the backlinks on a web page of a reliable site would bring. It is not necessary to share the link on an important web page of a less reliable site. Rather, you should share the link on a page that is less important but has higher page rank.

• Quality matters most- Quantity of backlinks isn't significant, rather the quantity of quality backlinks matters the most. Your focus should be on working smartly with your backlinking strategy.

Thus, no search engine optimisation effort is complete without the process of backlinking. In order to get higher return on your website investment and to reach out to a large number of target customers, you must ensure that the SEO team you appoint for your website has ample experience in using different strategies of backlinking.

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