 |
| Top Reasons To Choose SEO Pay On Results Over PPC Advertising |
particular key phrase, e.g. your homepage at position 1 and a category page at position 2. This is something that is not possible with PPC without setting up multiple campaigns for the same keyword, in effect competing against yourself and raising your per bid price.
5. Long-Term Results
When a PPC campaign reaches its budget limit or the account balance is exhausted, the adverts instantly disappear from search results. With SEO, however, the effects are longer-lasting, as search engines should constantly be playing catch-up as they discover new backlinks, so if you take a break your previous work may be enough to sustain your ranking position for weeks, months or even years.
6. More Cost-Effective
Organic listings are free. Even if you are paying an SEO Pay on Results company to do your SEO work for you, their fee divided by the number of increased visits will almost definitely be far below the cost of each PPC advert click.
7. Greater Web Exposure
Thanks to the external link building, one of the foundations of SEO, you will not only rank higher but your links will also be seen and clicked by people browsing other sites, rather than using a search engine.
8. Less Monitoring Needed
PPC campaigns left to run without constant monitoring and editing will simply burn money, as you pay far above the per click cost that you should be paying. SEO, on the other hand, does not require such close attention.
9. Less Fraud
Studies have found that as many as eighteen percent of clicks on PPC adverts could be being made by competitors, to cause you to reach your budget and have your adverts pulled sooner. A competitor gains no benefit from clicking on your organic listing though, so there is not the same risk.
10. Works on All Search Engines
To benefit from PPC across all search engines, you need to set up multiple accounts and spend money on each of them, such as one each on Google, Yahoo and Bing. SEO on the other hand will have an effect on your ranking positions across all search engines.
11. Reduces PPC Cost
Finally, if you are determined to go for PPC you may be interested to know that Google will reduce your PPC bid cost if your site naturally ranks highly for that keyword, because it sees your site as being very relevant. So, investing in SEO will reduce your PPC expenditure, as well as a host of other benefits that it will bring along too.
So, of the two internet marketing strategies, it is apparent that SEO has more benefits and is a more cost-effective way to market your business online. If you want to test the water without any risk, look for an SEO pay on results company, so that you will only pay when your traffic increases. For the best customer care, opt for a local company, to facilitate face-to-face meetings when needed.
Kathryn Dawson writes articles for Strategy Internet Marketing, an SEO company who are experts at delivering internet marketing strategies for online businesses. With SEO pay on results you only pay for success.
